News Coverage


Self Defense with Dallas Jessup

Self Defense with Dallas Jessup

- The Dee Armstrong Show
What did you teach your daughter about defending herself from an attacker? If that is a concern, Martial Arts Expert and Author Dallas Jessup has an awesome video available called "Just Yell Fire."
Self Defense Filmmaker Dallas Jesup will be on the show today, talking about her film & women's self defense revolution "Just Yell Fire; Empowering Girls to Protect Themselves." You don't want to miss this !

A Must for College: safety

A Must for College: safety

- Tampa Bay Times
If you are sending a child off to college, you no doubt are filling his or her head with lots of good advice. I know my parents did.
The precollege tip that I remember most clearly (and the one that may have been the most valuable), however, came from my brother:
"Never drink the punch at parties.''
This really stuck with me. Partly because I had never before known him to counsel against anything involving a party.
But mostly because he was already in college and...

Vanderbilt student honored for advocacy work

Vanderbilt student honored for advocacy work

- WSMV-TV
A Vanderbilt University student will soon be honored with the so-called Nobel Prize for child advocates after creating self-defense videos that help women fight back and live life on their own terms.
Dallas Jessup, 20, began her mission to empower women when she was just a high school freshman and saw a frightening video of a Florida girl.
"A man came up and said something to her, and she went away willingly. And four days later, they found her body. And I watched that going, 'that...


Stay safe on campus this semester

Stay safe on campus this semester

- Metro New York
When you think of customizable apps for the college crowd, the first thing that comes to mind is rarely public safety.
But that’s exactly the goal of Ping4 this fall. Using innovative technologies such as geo-fencing — which allows users to target a specific area — Ping4 enables students to notify others of a dangerous situation. If you witness a mugging, for example, Ping4 lets you tell all other users who are within the area. You can provide details on what you...

Vanderbilt University senior's film aims to keep students safer

Vanderbilt University senior's film aims to keep students safer

- Chattanooga Times Free Press
Dallas Jessup came home from high school one day and watched the surveillance footage of 11-year-old Carlie Brucia's abduction -- never suspecting the short video would change the course of her life.
In the footage, Carlie is approached by a man as she walks home from a friend's house.
"She went away with him willingly," Jessup said. "And they found her body four days later."
Watching the video ignited a passion in Jessup, then 14 years old. She's 20 now, and the same passion...

College Safety For Women

College Safety For Women

- AM Northwest
For most young women, college is typically their first experience living away from home. They’re excited, naive, and believe themselves world-wise. Unfortunately, regardless of geography or socio-economic circumstances, 1 in 3 will be victims of dating abuse, sexual assault, date rape drugs, hate crimes, or just random violence. (Dept. of Justice stats)
Dallas Jessup of Vancouver, a Vanderbilt University junior, created a way to reduce those numbers. She put together an...

Just Yell Fire!

Just Yell Fire!

Black-belt Dallas Jessup teaches girls how to fend off attackers

- Costco Connection
"FIRE, FIRE, FIRE!!!" someone yells. Students at the school bus stop look over, but instead of a fire they see a large man grabbing a petite teenage girl by her arms. Yelling, she kicks his groin jabs her thumb into his eye and pulls his ear. He backs off in pain, enabling her to escape.
The girl is 14-year-old Dallas Jessup, starring in her own film, Just Yell Fire. The film is aimed at helping 11- to 19-year-old girls avoid abduction and sexual predation with fight-back skills and...

Vancouver woman's self-defense strategy goes to college

Vancouver woman's self-defense strategy goes to college

New 'Just Yell Fire' video builds upon one she made as a teen

- The Columbian
Dallas Jessup of Vancouver garnered national attention at age 14 for producing a self-defense video — "Just Yell Fire" — that taught teen girls how to protect themselves from sexual predators.
Now a 20-year-old Vanderbilt University student, Jessup has produced a sequel — "Just Yell Fire Campus Life" — tailored for her peers and offering strategies for defending against date rape, date drugs, abusive relationships and sexual assault on and off campus.
"Right...

Celebrating our (Young) Leaders

Celebrating our (Young) Leaders

- Florida Leads
Boys and girls are changing the world. If you stop and look, it’s happening all around us. Although we may not hear these stories on a regular basis, it is important to slow down and learn from what boys and girls are doing to make a difference in their communities. After all, these examples inspire other boys and girls to tap into their own passions. Who knows, they just might inspire you too. Here are a few that have stood out for me…
1. Ryan’s Well – The...